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List Of Fast Moving Consumer Goods In Nigeria


When you’re thinking of starting your own business, you should always decide what you’re going to sell first. Since there are plenty of fast moving consumer goods companies in Nigeria, FMCG are a great way to launch your enterprise. Check out this top 10 list of fast moving consumer goods in Nigeria!


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1. Food products

The most popular items on any list of fast moving consumer goods in Nigeria are always food products. This category includes a huge variety of foods, and all of them can be divided into three subcategories.

1. Raw foods

The easiest thing to sell if you’re interested in fast moving consumer goods is raw products, preferably farm foods. To sell them, you’ll need to establish a working relationship with at least one raw food distributor:



  • Dairy
  • Eggs
  • Fruits and vegetables
  • Meat
  • Corn
  • Flour
  • Honey and jam

2. Supermarket foods

Food products from the first list perish quickly and need to be sold shortly after buying, but supermarket foods have one big advantage: their much longer shelf life. Popular supermarket foods today in Nigeria include:

  • Baked goods
  • Canned goods
  • Dairy and cheeses
  • Sausages
  • Sauces
  • Pasta and cereals
  • Sweets
  • Drinks

3. Cooked foods

Cooked and semi-cooked food products enjoy a great demand among Nigerian buyers: people buy freshly made food at the markets, at the roadside, and in the city streets. Semi-finished foods are very popular among busy buyers who don’t have the time to do their own cooking from scratch.



2. Medicine

Pharmacies are always featured as a fast moving business in Nigeria for one simple reason: times and economic situations may change, but people continue to get sick. Pharmacies selling cold, headache, stomachache, and other common types of medications almost never go out of business.

3. Clothes and shoes

Again, times may be changing, but people will always want to look good. Now may not be the best time to open an expensive designer clothes and shoes store, but selling affordable fashion from local manufacturers is a great start for your business.



An alternative to selling new and cheap clothing is opening a second-hand store. You can either open a commission shop and sell the items people bring to your store, or import high quality second-hand clothes from abroad – these stores are extremely popular in Nigeria.

4. Water

The water selling business is on the rise right now in Nigeria and it grows by 30-40% every year. You can start by selling bottled water at the market, but a way to make your business succeed even more is to start delivering large quantities of water to offices and households.



5. Cosmetics and personal hygiene

Personal hygiene items and cosmetics definitely belong on the fast moving consumer goods list – they are necessities that every individual has to buy rather often. The list of personal hygiene and cosmetic items includes:

  • Toothpaste
  • Soap
  • Shampoo
  • Conditioner
  • Deodorant
  • Washing powder
  • Dish soap
  • Feminine hygiene products
  • Skin care
  • Makeup
  • Perfume



6. Children’s products

People continue to have children, and children need a lot of various products to grow up healthy and happy. You can open a speciality baby store and sell one category of products – for example, educational toys, or open a large baby store with all kinds of goods imaginable:

  • Toys
  • Clothes
  • Diapers
  • Baby food
  • Bedding
  • Feeding supplies

7. Gadgets and accessories

The world of tech is one of the fastest moving ones, and buyers always want a new smartphone or laptop before it even comes out. By selling devices, accessories, and related services, you can build a successful business and a big base of loyal customers.




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